With no harsh chemicals, no fluoride, and featuring the highest-quality nano-Hydroxyapatite on the market, Fygg was designed to promote a healthy oral microbiome while protecting teeth. Other toothpastes include unnecessary and potentially harmful ingredients like foaming agents, preservatives, and other powerful chemicals. Fygg contains only what is required to remineralize teeth and support the oral microbiome, which toothpastes should have been engineered to do from the beginning.

An oral microbiome-supportive remineralizing toothpaste without surfactants, emulsifiers, fluoride, and essential oils. Simple, effective, and safe—this is what makes Fygg unique. 

We are a “less is more” brand. Founded by two whole-body, functional dentists who have scrutinized the industry, the research, and the efficacy of the competition for years, our formulations have been labors of love and made with genuine passion for creating a better and safer product. We were able to successfully remove the unnecessary ingredients that the industry has long included in their toothpastes solely for cheaper and more efficient methods of mixing large batches of toothpaste. Removing these ingredients allows us to manufacture a paste that tastes good, feels good, and actually works and does not cause harm. Nourishing the oral microbiome and remineralizing teeth; what toothpaste should have been engineered to do from the very beginning.

Hydroxyapatite is a naturally-occurring mineral composed of calcium and phosphate, the same mineral that makes up the enamel of your teeth and a majority of your bones. It has been used for decades in the medical, dental, and cosmetic industries for its unique properties. Our toothpaste contains a carefully balanced blend of the nano and micro forms of hydroxyapatite, making it extremely effective. Hydroxyapatite provides a protective layer to help remineralize and strengthen your teeth, while also helping to reduce the formation of plaque, and making teeth appear whiter and feel smoother. Hydroxyapatite can also help to reduce sensitivity and improve the overall health of your teeth and gums by supporting your oral microbiome.

Here is the latest research on hydroxyapatite.

At Fygg, we use the highest quality nano-Hydroxyapatite (nano-HAp) available globally in our toothpaste, which has been deemed safe for consumer goods by the European Scientific Committee on Consumer Safety (SCCS) for its rigorous standards.  Our nano-HAp undergoes stringent quality control measures, prioritizing your safety with thorough testing and adherence to global guidelines. For more detailed information on our ingredient safety and efficacy, explore our science page.

Hydroxyapatite (HAp) can bind to microorganisms by interacting with the bacterial adhesin thus agglutinating bacteria and removing them from the oral cavity. HAp also blocks the pellicle receptors from binding to bacterial receptors. Remember, we are adding nano-HAp for optimal remineralization and desensitization and micro-hydroxyapatite for oral microbiome health and optimal salivary pH. This modulates biofilm thickness and health. Micro-hydroxyapatite does not remineralize as well as nano-HAp based on research, so we differentiate the two based on function and purpose.

We are proud to say that our toothpaste and varnish are made right here in the United States!

Yes! Thank goodness!

Absolutely not! We are major animal lovers over here at Fygg.

Excessive fluoride is toxic, especially to developing brains, and isn't necessary for oral health. It can lead to fluorosis, and weakening bones and teeth, and studies link it to reduced IQ and neurocognitive issues in children. Given these risks, and with hydroxyapatite proving equally or more effective for dental health, the choice seems clear for safer oral care options.

With recent concerns about fluoride in our water and oral healthcare products, more dentists are recommending hydroxyapatite as the standard for remineralizing. We have a community of functional dentists and hygienists constantly sampling, trialing, and supporting Fygg across the U.S. Their role is crucial in ensuring our products are at the forefront of dental science, backed by rigorous research, and embody the pinnacle of innovation in oral care.

Fygg toothpaste is wonderful for sensitive teeth! Hydroxyapatite has been shown to help with not only remineralization, but also sensitivity in the research.

Nope! That would not be very oral microbiome supportive and therefore that's a no-go for us.

Science shows that hydroxyapatite works just as well at remineralizing teeth as fluoride, with some studies now showing nano-hydroxyapatite outperforming fluoride. In addition to remineralization, hydroxyapatite can make teeth less sensitive, smoother, brighter, and whiter, as well as nourish the oral microbiome by preventing plaque formation by pathogenic bugs and preventing pellicle formation. It also establishes ionic integrity which is needed for the natural exchange of mineral ions in the mouth.

No. Fygg toothpaste contains a small amount of xylitol, which can be toxic to dogs. Dogs’ metabolism and lack of appropriate enzymes prevents them from properly digesting xylitol. We use xylitol for flavor and microbiome benefits, but it is not safe to use with pets. If your pet happens to find their way into your toothpaste, contact your Vet or Pet Poison Control immediately (1-800-213-6680).

Yes! We highly suggest it for patients with orthodontic appliances or dental restorations, as it can strengthen enamel, whiten teeth, and reduce sensitivity.

While personal results will vary, the research and clinical outcomes surrounding remineralization and hydroxyapatite are impressive. Along with using Fygg toothpaste daily, we suggest working with a knowledgeable Functional or Holistic Dentist to have a tailored program created for your individual needs.

Absolutely! In fact, it is able to help with any post-whitening sensitivity! However, we do recommend trying a nano-HAp-based toothpaste before trying whitening with trays and the peroxide-based oxidizing agent. Since nano-HAp does actually make teeth look whiter and brighter, many have found this to be enough of an effect. Peroxide-based whitening procedures are generally quite aggressive and not oral microbiome or tooth-friendly procedures.

Xylitol is a natural sugar alcohol and acts as a prebiotic.  It is found in plants and naturally in the human body, and is used in our toothpaste for its proven benefits in supporting oral health by reducing cavity-causing bacteria while also offering a pleasant taste. Though excessive intake (as might be seen in consuming copious baked goods with xylitol) might affect gut health or raise uric acid levels, the amounts in toothpaste are negligible and are very beneficial for dental care, making it a widely accepted ingredient for cavity prevention and oral microbiome optimization.

Fygg has an RDA of 34.3, as determined through third-party testing.

Not with our super-clean, oral microbiome supportive formulation! Do not rinse, just spit it out. This takes a little getting used to, but trust us when we say you will learn to love this effective habit. The magic of hydroxyapatite will work best if left on the teeth and in your saliva, so please do not rinse all that goodness down the drain!

PRO TIP: Place a small smear of the toothpaste on your floss and floss it between your teeth, especially if you are told you have any smaller (incipient) cavities in between your teeth. And again, do not rinse!

Yes! At Fygg, we take safety seriously, and third-party testing is a core part of our commitment to transparency. Our products undergo frequent independent third-party testing to ensure it meets the highest standards for safety and compliance. We closely monitor and adhere to oral healthcare products and cosmetics safety standards.

Our heavy metals COAs confirm that Fygg’s Heavy Metal levels are far below even the strictest safety thresholds, including California’s Proposition 65 (Prop 65) limits. Our Heavy Metals COA results are in ppm and conversions to Prop 65 standards can be found HERE.

Some brands do not test for heavy metals and many do not publicly share their results. At Fygg, we believe in transparency—we want you to feel confident in the safety of what you and your family use daily.  

If you have any additional questions, please reach out—we’re always happy to share more.

Yes, all Fygg products and packaging are BPA, PFAS, and Phthalate-free.